Fashion Week TelAviv
For this project, the concept was to take fashion beyond the traditional stage and into the streets of Tel Aviv. We transformed Rothschild Boulevard into a vibrant runway, adding a striking pop of pink—an unexpected color for the setting—to make a bold statement. The design was audience-focused, with all elements created bilingually in Hebrew and English to ensure accessibility and inclusivity. I crafted branded name tags, chair packages, and brochures, ensuring every detail reflected the energy and spirit of the event. Bringing fashion beyond the walls – straight to the streets.
